Interview & Customer Insight Synthesis
A synthesis of interview notes or transcripts into themes, quotes and strategic implications.
Raw notes go in and a themed synthesis comes out.
- Research Context
- Research Objective
- Interview Notes / Transcripts
- Five to seven insight themes with supporting evidence
- Verbatim quotes for each theme
- Tensions and contradictions
- Customer jobs to be done
- Strategic implications
Four steps from start to finish.
- 1Fill in the input form
Complete the fields: Research Context; Research Objective; Interview Notes / Transcripts.
- 2Start from your inputs
This tool has no upstream tools, so it works from the form inputs alone.
- 3Review the streamed output
The draft streams in as you watch. Read it, add comments for the team and edit the text. Regenerate it with feedback if it needs another pass.
- 4Approve the result
An approved output becomes available as context for Review Existing Strategies and Change Resistance & Culture, and it appears on the Summary page.
Interview notes pile up faster than a team can read, code and compare them.
The tool takes the research context, the research objective and the notes or transcripts you paste in. It extracts the main themes with supporting evidence and verbatim quotes, flags tensions and contradictions, and names the customer jobs to be done.