Market Evaluation
An evaluation of a market opportunity: definition, sizing, segments, dynamics and attractiveness.
A market and any data you have go in and a structured evaluation comes out.
- Client / Company Name
- Market to Evaluate
- Known Segments or Hypotheses
- Available Market Data
- Approved outputs of STEMPLE Analysis and Regional Drivers & Trends (optional)
- Market definition
- Market sizing
- Market segmentation
- Market dynamics
- An attractiveness assessment and strategic implications
Four steps from start to finish.
- 1Fill in the input form
Complete the fields: Client / Company Name; Market to Evaluate; Known Segments or Hypotheses; Available Market Data.
- 2Choose upstream context
Tick which approved outputs to include as context: STEMPLE Analysis and Regional Drivers & Trends. Anything not approved is simply left out.
- 3Review the streamed output
The draft streams in as you watch. Read it, add comments for the team and edit the text. Regenerate it with feedback if it needs another pass.
- 4Approve the result
An approved output becomes available as context for Key Competitors Analysis and SWOT Analysis, and it appears on the Summary page.
Sizing and segmenting a market takes time, and the assumptions behind the numbers are often lost.
The tool takes the market to evaluate, any segments or hypotheses and any market data you hold. It drafts the market definition, sizing, segmentation, dynamics and an attractiveness assessment. It uses the deep analysis model tier. Check every figure it produces against a source before it goes to a client.